Breaking News : Bangalore Twitter users raise money for charity

B PRADEEP NAIR, TNN 13 September 2009, 12:50am IST

BANGALORE: IT professionals, hotel management executives, entrepreneurs, artistes: they were all there with one purpose of supporting a charity
at the Twestival in the city on Saturday. Bangalore was one among the 200-odd cities around the world (including six other Indian cities) where Twitter users gathered this weekend for a cause.

It was an evening of fun and entertainment at Kyra Theatre, Indiranagar. The mind-reading session by Nakul Shenoy took the audience’s breath away as he rightly guessed what’s in the mind of participants who volunteered. There were standup comedy shows by Aron Kader and Papa CJ; a quiz programme, and finally a performance of contemporary Indian folk, with a fusion of rock, Carnatic and jazz by Swarathma. While the programme was on, a giant screen displayed the live tweets on the Twitter festival.

The organizers were upbeat. “At least 140 people are here. There were many who bought tickets but couldn’t make it,” said Vaijayanthi K M, regional coordinator for Twestivals in India, Bangladesh and Middle East. “We haven’t checked exactly how much we got for the charity, but it’s at least Rs 20,000.” Bangalore event coordinator Hrish Thota said the event surpassed expectations. “We also showed that twittering is not just a time pass but can be leveraged to achieve noble objectives.”

Twestival Bangalore is supporting Dream A Dream, a Jayanagar-based charity that works with NGOs to impart life skills to children. Says Pooja Rao of Dream A Dream, “We decided to partner with Twestival because this is a global event that will help create awareness about the social work that we do and also about volunteering that is at the core of the movement.”

Rakesh Krishnakumar, a software engineer with IBM, is an avid Twitter user. “I use Twitter to know what is happening in the city. It’s an effective medium to communicate with your friends and family. My mother, who is in Delhi, has a Twitter account and follows my tweets to keep in touch with me.”

Mark Doray, a knowledge management professional with Nokia Siemens Networks, thinks Twitter is a powerful information dissemination tool. “I follow experts who tweet about my subject and it helps me a lot in my profession. Twitter is most effective when we identify the right people who tweet and follow them.”

But not all participants at Twestival use Twitter. Ravi Kumar, an engineer with IBM, had come on the suggestion of a friend. “Neither do I use Twitter nor am I a fan of the band that’s performing, but I thought this was a wonderful way to spend a Saturday evening – for a charity,” he said. Sujit Krishnan, a hotel management executive, was another. “I’ve just heard about Twitter, that’s all. It’s amazing how online guys can get offline and pull off something like this!”

pradeep.nair@timesgroup.com

Source: http://timesofindia.indiatimes.com

Keyword research your key to get better traffic

If you are the owner of a website or if you are related to any net oriented business then you must be aware of the term Search Engine Optimization. The page ranking of a website is a very crucial factor. The better ranking you have on the search engine result pages there are more chances for your website of getting more visitors. And it is obvious to all website owners that to get maximum number of potential visitors to their website is the primary concern. As with more visitors to your site there grows better chances of more business.

Now there are various means of getting your website on the top of ranking. And here comes the need of Search Engine Optimization. The Search Engine Optimization does not mean just a single thing. There are several factors relating to the Search Engine Optimization that determine the page ranking of a website. The first and foremost thing about Search Engine Optimization or even for the development of a website is the keyword research. This is the most important factor that is directly linked with the ranking of your website. Whenever any Internet user searches for any information over the internet or on the search engines they search for specific keywords. And the result list is returned on the basis of these key words. Therefore anybody can easily presume the importance of the key words for a website.

The page ranking of your website is determined by the use of the key words for your site, which means that he way you use the keywords is the determining factor for your website. Now the most important thing that one should remember in this respect is that the website should never be stuffed with keywords or key phrases. Key word stuffing leaves a negative effect on the ranking of your website. Therefore you should always try to keep your keywords normal as far as possible. Mind it that the keywords are the main source from which you can get the visitors for your site. However, if you try to stuff your website with scores of keywords in order to control or manipulate the ranking of your website it is going to be considered as unethical means applied by you and you may get charged of manipulating search engines and applying corrupt modes of Search Engine Optimization. Thus this should be avoided as far as possible as the use of such means may have some initial good results to some extent but would ultimately lead your website to harmful and destructive effects.

As the keywords are the gateway to your website therefore try to choose attractive keywords or key phrases so that the Internet users can be attracted towards your site. It should also always be remembered that the keywords or the key phrases that you choose are close in relation to the contents of your page. If this you can’t follow then your website is going to be the only sufferer as in first case the visitors who would come to visit your site on the basis of your key words would not find what they were looking for in the contents of your page. Therefore it is very much essential that you choose your keywords in such an order that they reflect the contents of your page. And believe me this is the best way to get better results from your keywords.


Along with providing fully professional seo our motto is to provide affordable seo services with the help of our seo experts.

Linkage between SEO and search engine

Search engine optimization is the very process by which you can improve the traffic to a website from search engines. It can be improving the volume or improving the quality of traffic. Organic or algorithmic search results can be there. Generally the targeted site will appear in the search results list and the more visitors or the traffic it will get from the search engine, the more good SEO service it has. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. In this world of Internet marketing SEO is very much important. So the strategy of a good SEO man is always to consider how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The term SEO also refers search engine optimizers. It is adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. These search engine optimizers may offer SEO services as a stand-alone service or as a part of a broader marketing campaign. Effective SEO services are comprised of web development and web designs. It may require changing of HTML code of a site. In another term search engine friendly may be applied to website designs, menus, content management and shopping carts that are easy to optimize.

There is another type of technique and that is known as black hat SEO or spamdexing. This type of SEO services use methods like link farms and keyword stuffing. But these kinds of things degrade both the relevance of search engine results and the user -experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. So these types of techniques are not good for your site in order to gain their position on the search results.

From our discussion it is very clear that there is a relationship between search engines and SEO. At first when it was taking its place that time search engines recognized that webmasters and web designers are making lots of efforts to secure their websites place well on the search engine result. And it was also seen that some webmasters even manipulating their ranking by stuffing pages with unnecessary, excessive and irrelevant keywords in search engine results. That time which was the starting of SEO, search engines like Infoseek made their algorithms in a way that can prevent these types of manipulation of ranking of webmasters.

In this world of advertising and marketing SEO and search engines share a unique and potential relationship. Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web, was created to discuss and minimize the damaging effects of aggressive web content providers.

Outsourcing SEO can solve your online business problems

For every business outsourcing is very demanding and crucial factor as it helps the businessman a lot. Lately for this reason outsourcing has taken the business world by storm. This is very simple and everyone wants this help as there are lots of advantages and profit under one roof. One can have many advantages and business solution by hiring one outsourcing company. Any company related to online business knows very well that it takes too much time and attention to get noticed in the search engine result. They know what it takes to catch the attention of search engines and this is why they are very particular about the SEO or search engine optimization strategy that they undertake for their business. It is also the fact that anyone who is in this field of Internet marketing does not know about all the nuances related to SEO services. This is one of the major reasons why outsourcing SEO is a good option for such business undertakings.

SEO is the work of a specialist hand and you cannot simply trust any individual for this important and secret work on which your business is dependent. You have to hire one firm who are reliable and trustworthy. SEO service will provide you with many things. There are many options. You can hire professionals according to your need. The trained professionals will help you in your problems and solute them. As for example if you have an online business then you have to promote your business through web channels. And this outsourcing SEO is one of the most affordable and reasonable ways of promoting that business. It is affordable because in outsourcing the work is done by the professionals in countries where the cost of labor is low comparing to your countries cost. So it will be very intelligent decision to hire an outsourcing company, which will provide your company with the premium services of SEO and you, will save money too. Manually searching and finding out free directory from the web is a time consuming work, but this is one of the most crucial elements of SEO and so this needs to be done at all costs. So if you outsource SEO service this will be taken care of very easily. You can be assured that the work will be done efficiently and also at a lower rate. That is why it is reasonable. Hiring a SEO service not from outside your country will cost you more than this. It can be expensive.

Outsourcing SEO can take care of lots of problems and most importantly the process can help you in freeing up the internal resources of your business. You must decide at first that whither you want to hand over your business needs to a third party or not. At first decide that and take action according to that. The prerogative lies in your hand as since you are the business owner you are in the best potion to decide if outsourcing SEO will be beneficial for your business or not.

A discussion on SEO strategies

Perhaps we all know how important the Search Engine Optimization is for the better ranking of your website. However it is true that all of the websites that you may view on the Internet are after this very thing to get a better ranking, and who are already on the topmost position are on to remain in that very position. The reason behind this is that the better the ranking a website is having the better are its chances of getting the maximum number of visitors to their website, which would ultimately make their business more profitable. Therefore here in this article we shall discuss about some of the different types of strategies used for better search engine optimization. A strategy is a plan of action usually designed to e followed for a period of time to get a desired result. Similarly Search Engine Optimization also should have some strategies to be followed for a period of time.

To discuss about SEO strategies the first thing that comes in our mind is the offensive strategies. This is the most common type of strategies that are being use by several SEO companies to raise their targeted website from their present position. This is however the most costly thing to be done for all the parties concerned. But there always remains the risk of being flagged as negative SEO, in this case.

On the contrary of the offensive strategies there are always the defensive strategies. These are designed to defend a position that the website already hold. This also creates barriers to the entry of new entrants in the market and ensuring that you may gain such position that no other can attack you and snatch your position. Therefore as it is very often that you may be a victim, its better to pick such a position so that you may not be attacked so easily. As for example if you get a Page Rank 7 or above there are more chances that others would not dare to challenge you.

One of the most interesting strategies are the flaking strategies. In this case you can befool your competitors or your enemies that there is no real threat for them and in the last moment when they realize it is too late for them to take necessary actions. This can be something like launching social network in your niche but not focusing on the really critical areas while gaining some hidden advantage.

Besides these there are also the guerrilla SEO strategies that involve launching of lots of new small sites targeting specific keywords. However this tactics needs a really skilled SEO and highly disciplined one so that the others may not have the sense of what you are doing. And the thing that should be kept in mind is that the sites that you launch should not be same as the other.

Along with these there are also the deterrence SEO strategies. However this type of strategies are primarily negative and also not that much essential. But by doing this you can scare your competitors you can scare your competitors to leave you alone.